Marketing

Craig Lewis

How To Tell A Story With Design

Art and design are often confused. Both can be beautiful. Both can tell a story. But the two are not alike. Art is about emotions whilst design can tell a story. Now use that to your advantage. A great way

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Lisa-Marie Wynne

Forming A Successful Relationship

“Without communication, there is no relationship. Without trust, there is no reason to continue.” The relationship between a client and a designer is no different from that of a husband and wife. They fight, they sort it out. They trust

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Lisa-Marie Wynne

Effective PR For Small Business

PR is often overlooked in many small companies, who prioritise other forms of marketing in a bid to strike gold. Often it is seen as something that can be introduced later, or that it is less important than other available

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Lisa-Marie Wynne

How To Evaluate Your Latest Marketing

Evaluating how your latest marketing campaigns went can be a tricky process. Sales and return communications are not always a valid measure of success. Before you sit down to discuss your next communication, why not consider the following 7 evaluation

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Craig Lewis

Call To Action – Are You Getting A Response?

Analysing the response to your campaigns is one of the trickier elements of marketing. Whether it’s direct mail, advertising or digital campaigns. Keeping track of your return on investment can help plan future projects more efficiently. Whilst a direct link

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Craig Lewis

A Guide To Email Terminology

We all fall into the trap within our industry. Words that appear time and time again, become second nature to us. To those on the outside, the terminology can be a minefield. Here’s a guide to some of the most

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Lisa-Marie Wynne

10 Things Your Designer Needs To Know

When looking for a designer or agency to complete your latest project, a large volume of information will need to be exchanged. By having this information prepared, you give your designer the best opportunity to provide accurate costs and time

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