How To Tell A Story With Design
Art and design are often confused. Both can be beautiful. Both can tell a story. But the two are not alike. Art is about emotions whilst design can tell a story. Now use that to your advantage. A great way
Marketing
Step Into The New Year With Responsive Email Design
With PC sales plummeting and mobile traffic on the rise, responsive email-marketing is becoming a valuable asset to any business. There are a number of reasons as to why this is important and evidence to suggest that your campaign success
Forming A Successful Relationship
“Without communication, there is no relationship. Without trust, there is no reason to continue.” The relationship between a client and a designer is no different from that of a husband and wife. They fight, they sort it out. They trust
How To Promote Your Event Through Social Media
It is fast becoming known that businesses can no longer rely strictly on print advertising. Vital to success in today’s world is digital marketing, as consumers become focused on technology. Instead of turning to the newspaper or magazine for ads
Effective PR For Small Business
PR is often overlooked in many small companies, who prioritise other forms of marketing in a bid to strike gold. Often it is seen as something that can be introduced later, or that it is less important than other available
How To Evaluate Your Latest Marketing
Evaluating how your latest marketing campaigns went can be a tricky process. Sales and return communications are not always a valid measure of success. Before you sit down to discuss your next communication, why not consider the following 7 evaluation
Call To Action – Are You Getting A Response?
Analysing the response to your campaigns is one of the trickier elements of marketing. Whether it’s direct mail, advertising or digital campaigns. Keeping track of your return on investment can help plan future projects more efficiently. Whilst a direct link
A Guide To Email Terminology
We all fall into the trap within our industry. Words that appear time and time again, become second nature to us. To those on the outside, the terminology can be a minefield. Here’s a guide to some of the most
10 Things Your Designer Needs To Know
When looking for a designer or agency to complete your latest project, a large volume of information will need to be exchanged. By having this information prepared, you give your designer the best opportunity to provide accurate costs and time
