Graphic design is about more than making things look pretty. There are plenty of aspects to consider when building a marketing piece and lots to go wrong. A simple mistake can seem just that. In reality you promote your company unprofessionally and risk losing custom.
PR is often overlooked in many small companies, who prioritise other forms of marketing in a bid to strike gold. Often it is seen as something that can be introduced later, or that it is less important than other available tools. Whilst each business must be treated as an individual
Whether you’re a fan of it or not, truth is, you can’t cast social media aside in 2019. As its role increases in homes and offices across the country, many prospects will search for your business on social platforms first. If you don’t appear, there’s a good chance you just
Vital to success in today’s world is digital marketing, as consumers become focused on technology. Instead of turning to the newspaper or magazine for ads and sales, they head to your website or your social media platforms. On the decline each year are subscriptions to papers and magazines, and so
Evaluating how your latest marketing campaigns went can be a tricky process. Sales and return communications are not always a valid measure of success. Before you sit down to discuss your next communication, why not consider the following 7 evaluation points.