PR is often overlooked in many small companies, who prioritise other forms of marketing in a bid to strike gold. Often it is seen as something that can be introduced later, or that it is less important than other available tools. Whilst each business must be treated as an individual
The relationship between a client and a designer is no different from that of a husband and wife. They fight, they sort it out. They trust and they annoy. The difference between the two is the intention of said relationship; the client-designer is based on a give and take formula.