With PC sales plummeting and mobile traffic on the rise, responsive email-marketing is becoming a valuable asset to any business. There are a number of reasons as to why this is important and evidence to suggest that your campaign success can be solely based on it. Read on to see
We all fall into the trap within our industry. Words that appear time and time again, become second nature to us. To those on the outside, the terminology can be a minefield. Here’s a guide to some of the most common terms from the world of email marketing. Enjoy!