of Millennials pay attention to print ads. Although millennials are known as being a digital generation, studies have shown that they actively pay attention to print ads. A company targeting millennials will separate themselves with print advertising.

of consumers have made a purchase in the last 3 months due to a direct mail piece they received. With the new focus on digital ads, consumers are receiving less direct mail ads. This is opening a huge opportunity to stick out from the competition. Today, mailboxes are empty and email inboxes are more crowded than ever. A direct mail piece is more noticeable than ever now.

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