We turned to WordPress as a simple but fully capable content management system. With the owner’s hands full with the day to day running of the business, they needed a smart but simple system that would allow all members of their team a chance to update the site and create blogs with minimal training and experience. By using WordPress, not only is a wealth of content and training videos available online, but restrictions can be enabled to ensure that users are only provided access to the elements they require, reducing the risk of any mishaps or damages to your digital platform.
Once set on a CMS, we set about creating a design as unique as the business and service they offer. Taking inspiration from their setting, we created a contemporary style site using pastel tones and white space to create a clean and elegant look. The new system also allows us to create service pages, highlighting any offers or new services the salon choose to offer, likewise removing any services as they become outdated. With this we are also able to create individual links for the business to use on social media, with trackable contact forms to speed up and simplify the booking process for all involved.
With the site built, we turned to optimisation to increase site speed, reduce load times and create more reliable performance for the business. By optimising images and site content, we were also able to tackle the basic elements of search engine optimisation, allowing us to make the site more readable, useable and most importantly findable!