Having established the new brand guidelines, the next task was to carry these forwards into the new website design. Using images, colour and modular layouts not only allowed us to provide flexibility to the design, but also add emphasis and attention to sales led elements of the platform – transforming the site from its original blog like standing to a fully functioning sales tool. Making information easily accessible, readable in layman’s terms and a clean and friendly interface, opens up the market, catering for anyone in the relevant industries, no matter how experienced. This method not only makes data more digestible, but also highlights Asolvi’s mission statement of providing software solutions for all.
With the website considered the key marketing tool for all future materials, nailing this design and layout allows us to carry the methodology into other marketing projects. Taking styling from the website, we are able to create streamlined email communications that are instantly recognisable to the Asolvi brand. This allows us to build trust with our prospect pools and customers alike and builds brand recognition as more and more communications are sent.