Evaluating how your latest marketing campaigns went can be a tricky process. Sales and return communications are not always a valid measure of success. Before you sit down to discuss your next communication, why not consider the following 7 evaluation points.
PR is often overlooked in many small companies, who prioritise other forms of marketing in a bid to strike gold. Often it is seen as something that can be introduced later, or that it is less important than other available tools. Whilst each business must be treated as an individual