Craig Lewis

Craig Lewis

Call To Action – Are You Getting A Response?

Analysing the response to your campaigns is one of the trickier elements of marketing. Whether it’s direct mail, advertising or digital campaigns. Keeping track of your return on investment can help plan future projects more efficiently. Whilst a direct link

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Craig Lewis

A Guide To Email Terminology

We all fall into the trap within our industry. Words that appear time and time again, become second nature to us. To those on the outside, the terminology can be a minefield. Here’s a guide to some of the most

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